Private Label

Difficult economic times have been a boon for private label foods and beverages, but according to The NPD Group, a leading market research company, private label usage has been growing over the last decade.

Recognizing the need to reinvent cat litter, Muscatine, Iowa-based GPC Pet Products has come up with the World’s Best Cat Litter.

Two years after the launch of its Meijer Organics line of products, the Midwest supercenter pioneer is unveiling another health-focused brand that is artificial ingredient- and additive-free.

As shoppers remain reluctant to open their wallets, stores are still scrambling to adjust advertising and marketing strategies to play up the value aspects of what they sell.

In a world of compromise, frozen foods are emerging as the preferred medium between the extremes of frequently dining at restaurants and cooking time-consuming meals at home.

Big Y has rolled out the Eating Right line, of better-for-you foods in its stores. The multi-category lifestyle brand, originally developed as a Safeway private label line, offers a wide assortment of foods tailored to support specific dietary needs, including heart health, digestive health, bone health, immunity and weight management.

OgilvyAction is highly involved in giving brands and retailers a leg up during these hard times through their experience and extensive shopper research.

The introduction of high-quality, store-brand organic products has changed consumer perceptions of private label grocery brands, according to results of the forthcoming J.D. Power and Associates Private Label Industry Report announced at the IRI CPG Summit in Las Vegas.