-
Stop & Shop/Giant Lets Shoppers Speak in New Campaign
QUINCY, Mass. -- To mark the first anniversary of its "Value Improvement Program" (VIP), which slashes prices across the store, the Stop & Shop Supermarket Co. and Giant Food said yesterday it will debut a multimedia ad campaign next week that features four loyal customers professing why they shop at the Ahold banners. -
PLMA to Honor Retailers for Store-brand Products
NEW YORK -- Almost two dozen retailers large and small -- Wal-Mart, Kroger, Target, CVS, Costco, Trader Joe's, Harris Teeter, ShopRite, Lund Food Holdings among them --will receive Salute to Excellence Awards at the 2007 Private Label Manufacturers Association Trade Show scheduled for Nov. 11 to Nov. 13 in Chicago. The awards are presented each year for outstanding new products offered by retailers under their own store brands.