Retailer Campaigns

JACKSONVILLE, Fla., Sept. 24 /PRNewswire/ -- Jacksonville, Fla.-based Winn-Dixie Stores, Inc. (NYSE: WIN - news) willrollout a multi-million dollar ad campaign in 14 states to communicate a new ``Real Deal'' brand position.

The Penn Traffic Company has launched three programs to help victims of the recent national tragedy.

More than 1,750 Safeway stores across the U.S. and Canada have begun a company-wide fundraising campaign to benefit the American Red Cross Disaster Relief Fund.

ShopRite supermarkets announced today that they have established a fund to benefit families and individuals who have been impacted by the World Trade Center disaster. ShopRite will establish the fund with a contribution of $100,000. All 200 ShopRite stores located throughout New Jersey, New York, Connecticut, Delaware, and Pennsylvania will participate in the effort.

NORTH HAVEN, Ct., Sept. 14 /PRNewswire/ -- The Stop & Shop Supermarket Company announced today loaded and delivered two tractor-trailers with food and supplies to New York City for the rescue crews assisting in the emergency disaster relief efforts.

Retail giants Kmart Corp., Wal-Mart Stores Inc. and Target Corp. are engaging in a price war prompted by the return of Kmart's famous BlueLight discount campaign. However, Wal-Mart and Target seem to be gaining market share on Kmart due to their retaliatory price cuts.

Eversave, an e-marketing infrastructure company best known for building proprietary email lists and powering geographically-targeted Internet promotions, on Thursday announced that is has been selected by Shaw's Supermarkets to manage the company's in-house email database and power geographically-targeted promotions on the Shaw's web site (www.shaws.com).

Vons, a division of Safeway Inc., today announced a new initiative in support of the Los Angeles Police Department's Stop the Violence campaign.