Sampling

STILLWATER, Minn. - Supervalu retailer Cub Foods here said it will ramp up its in-store food demonstration capabilities for its East Region in concert with Mass Connections, a Cerritos, Calif.-based retail marketing and consumer-related promotions firm.

OAKLAND, Calif. - TransFair USA, an independent, third-party certifier of Fair Trade products, Friday kicked off its first annual Fair Trade Month celebration, a month-long event that includes participation by hundreds of supermarkets.

With an expertly run specialty cheese section, any retailer can find itself with a major slice of this rapidly fermenting category.

Giant Eagle mixes creative merchandising, special events, and just plain love to create a pet program that caters to owners as much as animals.

VIRGINIA BEACH, Va. ¿ Farm Fresh Supermarkets, a Supervalu food retailer with 37 stores, will whoop it up during a three-day consumer food festival and entertainment event called the 25th annual Farm Fresh Extravaganza.

MATTHEWS, N.C. ¿ Harris Teeter, the wholly-owned subsidiary of Ruddick Corp. that operates in the six Southeast states, will be celebrating the grand opening of its new Fort Mill, S.C. store with a ribbon cutting Sept. 15.

WEST WINDSOR, N.J. - The Jersey Fresh Wine & Food Festival that was held the weekend of Aug. 14 at Mercer County Community College here, and partly sponsored by Wegmans Wine & Spirits was a smash success -- despite an unwelcome visit from the remnants of Hurricane Charley.

LONG ISLAND CITY, N.Y. - Online grocer FreshDirect is turning up the volume, launching a multi-pronged public relations campaign that will include consumer marketing and business-to-business communications. It has hired MWW Group, an East Rutherford, N.J.-based public relations agency to help create and run the campaign.