Marketing

When it comes to brand loyalty in a down economy, consumers are more fickle than devoted. For the average packaged goods brand, less than half of loyal consumers, or 48 percent, remained loyal from 2007 to 2008, according to a new study released Monday by Catalina Marketing in conjunction with the CMO Council.

NSF International and the American Society for Nutrition (ASN) recently announced their joint roles in administering the Smart Choices Program™ — a new nutritional front-of-package labeling program.

In an attempt to halt "deceptive practices" by some credit card companies and make it easier for consumers to understand terms and rates, President Barack Obama will bring executives of credit card companies to the White House for a meeting Thursday to discuss those issues, according to Obama administration spokesman Robert Gibbs.

VNU's new conference and exposition aimed at helping retailers maximize their business to the growing Hispanic market in the U.S. will make its debut in Dallas this fall.

NEW YORK - Internet industry executives said on Tuesday they expect online advertising spending to bounce back next year after a forecast 11 percent drop in 2001, only if companies work hard to win ads, Reuters reports.