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Fresh Produce Trends:What’s Next for Proposed Produce Promotion Board?
On the heels of an overview about the creation of a national industry-funded national fruit and vegetable promotion board in last month’s PG Fresh Trends Alert, Elizabeth Pivonka, president and CEO of the Wilmington, Del.-based Produce for Better Health Foundation (PBH), reached out to share a comprehensive update about the latest developments of the trade in a late May memo, excerpts of which follow below. -
Study: Being Green More Valuable than Price
Although some recent consumer research indicates that you’ll still need a crowbar to pry open the majority of shopper’s wallets, the ORC Guideline reports that many Americans are willing to part with their precious dollars to support eco-friendly initiatives.