Back to School

Kmart Teams With WB Network in Unique Marketing Agreement
TROY, Mich., and BURBANK, Calif. - Kmart Holding Corp. and the WB Television Network today announced an exclusive integrated marketing campaign to launch five new Kmart back-to-school fall apparel collections and the WB's new season of shows. This marketing partnership is the first of its kind in which a major retail brand is working with a television network to jointly leverage their respective assets for cross-promotional purposes.
FEATURE: The learning curve
When it comes to successful back-to-school merchandising, manufacturers need to hit the books early and study hard.

Wal-Mart, Target Post Sales Increases in Latest Quarter

NEW YORK - Wal-Mart Stores Inc. and Target Corp. separately released quarterly earnings reports today. Both saw boosts from back-to-school sales.
Supermarket NONFOODS Business: Beyond back-to-school

Grocers can boost year-round sales of school and office supplies simply by regaining focus on the category and using creative promotions.
Asda Tops Schoolwear Sales League

LONDON -- The Wal-Mart-owned Asda supermarket chain is now the United Kingdom's largest school clothing retailer by both value and volume, according to the latest market share data.
Back-To-School Shoppers Lift Retail Sales

NEW YORK - Wal-Mart and other price-oriented retailers fared well in August, as back-to-school sales lifted their monthly sales figures.
Wal-Mart Reports Promising Back-To-School Sales

BENTONVILLE, Ark. - Wal-Mart Stores Inc. on Monday said the back-to-school shopping season was off to a good start and it was on track to meet its August sales forecast. Food was among the retailer's best-selling categories.
Albertsons' 'Back to School' Partnerships Benefit Education

BOISE, Idaho - As area children and their families prepare to go back to school, Albertsons is partnering with several vendors to give back over $5 million to communities during the back to school season.
Supermarket NONFOODS Business: Write this down

There's a big opportunity for supermarkets in the home-office supply business. The question is whether they'll go after it.
Supermarket GROCERY Business: Holidays on ice

Suppliers are looking to the consumer press to help them spread the word that frozen foods should be an important part of holiday meals.

Kmart Teams With WB Network in Unique Marketing Agreement

FEATURE: The learning curve

Wal-Mart, Target Post Sales Increases in Latest Quarter

Supermarket NONFOODS Business: Beyond back-to-school

Asda Tops Schoolwear Sales League

Back-To-School Shoppers Lift Retail Sales

Wal-Mart Reports Promising Back-To-School Sales

Albertsons' 'Back to School' Partnerships Benefit Education

Supermarket NONFOODS Business: Write this down

Supermarket GROCERY Business: Holidays on ice