NRF Poll: Consumers Aren't Spooked; Halloween Spending Continues to Grow
WASHINGTON -- As consumers begin to dust off their brooms and witch's hats, retailers everywhere are stocking up on spooky merchandise in anticipation of the most haunting day of the year, according to the National Retail Federation (NRF). The NRF 2005 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, found that consumers are expected to spend $3.29 billion on Halloween this year, up 5.4 percent from $3.12 billion in 2004. Much of the increase in spending is expected to come from young adults.