Ahold Delhaize

Grocers are applying -- and bettering -- the marketing strategies of their CPG brethren when it comes to private label.

TAMPA, Fla. -- Sweetbay Supermarket here revealed yesterday that it has tapped Paul Sabattus, an industry veteran from H.E. Butt Grocery Co., as v.p. of marketing, responsible for brand management and positioning, consumer outreach, and strategic marketing initiatives.

CARLISLE, Pa. -- Students in grades K through 12 who attend schools in participating Giant Foods Stores and Martin's Food Markets operating areas have the opportunity to rack up additional A+ School Rewards points for their school by submitting a video to promote the Ahold banners' A+ School Rewards program.

QUINCY, Mass. -- The Stop & Shop Supermarket Company on Friday launched its annual Food for Friends campaign seeking to raise $1 million for 300 local hunger relief organizations throughout the Northeast.

AMSTERDAM -- Ahold warned Friday that margin pressure continues to afflict its U.S. operations, largely due to the wider rollout of the Value Improvement Program (VIP) that the grocery conglomerate introduced at its Stop & Shop and Giant-Landover division more than a year ago; and seasonally low sales at its Giant-Carlisle chain.

LANDOVER, Md. and QUINCY, Mass. -- Giant Food, LLC and the Stop & Shop Supermarket Co. said yesterday that as part of the Ahold banners' ongoing Value Improvement Program (VIP), they would lower everyday prices on thousands of dairy, frozen and coffee products. The price reductions, which will affect all Giant-Landover and Stop & Shop stores, will be implemented next month.

LANDOVER, Md. and QUINCY, Mass. -- Giant Food, LLC and the Stop & Shop Supermarket Co. said yesterday that as part of the Ahold banners' ongoing Value Improvement Program (VIP), they would lower everyday prices on thousands of dairy, frozen and coffee products. The price reductions, which will all Giant-Landover and Stop & Shop will be implemented next month.

BRUSSELS, Belgium - Delhaize Group here said it plans to install an automated assortment and space planning optimization solution in more than 150 Delhaize stores across Belgium, following the successful implementation of the system at its U.S.-based Food Lion operation.