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SCHENECTADY, N.Y. -- Price Chopper Supermarkets here has become the first independently owned retailer to sign on to sell Wild Oats branded natural and organic products. The grocer will carry "hundreds" of the super natural chain's items at all 115 of its stores in six Northeastern states.

SCHENECTADY, N.Y. -- Price Chopper Supermarkets here has become the first independently owned retailer to sign on to sell Wild Oats branded natural and organic products. The grocer will carry "hundreds" of the super natural chain's items at all 115 of its stores in six Northeastern states.

Consumers and grocers are finally realizing that "you get what you pay for" goes for store brands, too.

Consumers and grocers are finally realizing that "you get what you pay for" goes for store brands, too.

Consumers and grocers are finally realizing that "you get what you pay for" goes for store brands, too.

DAYVILLE, Conn. -- The natural/organic market can expect "good, strong growth" overall in the future, said the president and c.e.o. of specialty distributor United Natural Foods here, Michael Funk, part of a panel of market experts speaking yesterday at the RBC Capital Markets Consumer Conference in Lake Buena Vista, Fla.

DAYVILLE, Conn. -- The natural/organic market can expect "good, strong growth" overall in the future, said the president and c.e.o. of specialty distributor United Natural Foods here, Michael Funk, part of a panel of market experts speaking yesterday at the RBC Capital Markets Consumer Conference in Lake Buena Vista, Fla.

DAYVILLE, Conn. -- The natural/organic market can expect "good, strong growth" overall in the future, said the president and c.e.o. of specialty distributor United Natural Foods here, Michael Funk, part of a panel of market experts speaking yesterday at the RBC Capital Markets Consumer Conference in Lake Buena Vista, Fla.