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Safeway Inches Up in Ad Age's Megabrands Ranking
NEW YORK -- Thanks to its voluminous Lifestyle image marketing push, Pleasanton, Calif.-based Safeway is for the second year in a row the only full-fledged supermarket chain to make it into Advertising Age magazine's Megabrands Report, which ranks advertisers by total ad spending in the latest full year. Wal-Mart, Target, and Kmart are also on the list.