Private Label Continues Rapid Growth
Even as the economy begins to rebound, budget-friendly private labels continue to draw in consumers, according to a new report from Chicago-based Information Resources, Inc. (IRI). The report, “IRI Times & Trends Report: Game-Changing Economy Taking Private Label to New Heights” found that private label unit share has grown to 22.8 percent (up 1.2 points) in the past 12 months, while dollar share has grown 0.7 points to 17.6 percent.