NAD Recommends Wal-Mart Discontinue ‘Annual Savings’ Claim
The National Advertising Division of the Council of Better Business Bureaus has determined that Wal-Mart Stores, Inc., provided reasonable support for the company’s “Unbeatable Prices,” advertising claims, but recommended the retailer modify the accompanying disclosure. Further, New York-based NAD recommended the advertiser discontinue an “annual savings” claim.