Cannondale's 2008 PoweRanking Reflects Shopper Experience
In an environment where stores are placing more emphasis on the individual shopping experience, and an unprecedented need has arisen for manufacturers and retailers to collaborate and target specific shopper groups with localized insights and marketing programs, Wal-Mart and Procter & Gamble were named the "best of the best" in Cannondale Associates' 12th annual PoweRanking Study.