Nielsen: Back-to-School Sales Expected to Be Modest
The middle of summer marks the beginning of the back-to-school (BTS) season, as parents and kids across the country start to prepare to return to classrooms in late August and early September. The excitement of school starting isn’t just felt by the kids -- retailers also look forward to the season, as it’s an incredibly important time for the $2.5 billion office/school supplies category. Additionally, with the economy mired in a steep recession this season, the BTS season will be closely watched for signs of a recovery in spending. Half of annual unit sales of some related products occur during the BTS period, accounting for 36 percent to 38 percent of annual revenue.