Walmart

OgilvyAction is highly involved in giving brands and retailers a leg up during these hard times through their experience and extensive shopper research.

Candy stores across the United States are experiencing a boom in sales as people reach for the comfort and familiarity of their favorite sweets during the recession. The economic bust seems to have a sweet tooth.

Walmart this week rolled out Your Zone, a home furnishings line for teenagers that’s being sold nationwide and on Walmart.com.

B&G Foods, Inc., a manufacturer and distributor of high-quality, shelf-stable foods, has entered a new phase in its strategic rebuilding of the Cream of Wheat brand with the rollout of Cream of Wheat Healthy Grain Instant Hot Cereal. Parsippany, N.J.-based B&G acquired the iconic brand in 2007.

While members of Congress and the Obama administration continue to point fingers at one another over who’s to blame for allowing taxpayer-supported AIG to pay out millions of dollars in executive bonuses, Wal-Mart this week announced it was awarding $2 billion in extra compensation to about 1 million of its hourly workers in the United States this year, Convenience Store News reported.

The world’s largest retailer is reintroducing its 16-year-old Great Value private label brand with new packaging and more aggressive marketing.

The giant retailer is testing smaller supermercado stores and large Hispanic wholesale clubs, as well as customizing its Supercenters for Latino shoppers.

The new space-saving box provides a glimpse of the cereal aisle of the future.