Wal-Mart, Children's Miracle Network Celebrate 20-Year Partnership
BENTONVILLE, Ark -- Wal-Mart Stores, Inc. and Children's Miracle Network yesterday kicked off of a month-long initiative to celebrate the 20th anniversary of their efforts to help children's hospitals across the country. During the month of May, the two organizations plan to raise $10 million by selling Miracle Balloons in Wal-Mart stores and Sam's Clubs nationwide, arranging in-store celebrity visits, and partnering with XM Radio on a 20-city roadshow.