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Wal-Mart to Revamp Pharmacy Positioning via Big Multi-media Push
BENTONVILLE, Ark. -- Get ready to see Wal-Mart's pharmacy operations in a whole new light. The world's largest retailer is prepping to unveil its largest pharmacy marketing effort ever, according to Kansas City, Mo.-based ad agency Bernstein-Rein, which is working with the chain on the project. -
Wal-Mart's White Plains 'Urban' Unit within Striking Distance of NYC
BENTONVILLE, Ark. -- In what could prove to be a template for how it would seek to conquer the Big Apple and other major urban centers, Wal-Mart here opened a 179,731-square-foot discount store today in downtown White Plains, N.Y., which the company says contains "unique design elements and a product mix for its urban customer," as well as the mass merchant's most extensive selection of grocery products outside of a Supercenter.