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  • Wal-Mart Survey Reveals Changes to Holiday Meal

    BENTONVILLE, Ark. -- In the days of yore, families gathered 'round the Christmas table to feast on home-cooked roasted goose, oyster stuffing, plum pudding, and plenty of wassail. But times have changed, and so has traditional holiday fare, according to results of a new national survey recently conducted for Wal-Mart, based here.

  • Wal-Mart Survey Reveals Changes to Holiday Meal

    BENTONVILLE, Ark. -- In the days of yore, families gathered 'round the Christmas table to feast on home-cooked roasted goose, oyster stuffing, plum pudding, and plenty of wassail. But times have changed, and so has traditional holiday fare, according to results of a new national survey recently conducted for Wal-Mart, based here.

  • New Details Emerge about Wal-Mart Ad Agency Switch

    BENTONVILLE, Ark. - Julie Roehm, the s.v.p. of marketing who abruptly left Wal-Mart after making a switch to a new ad agency, was actually fired for allegedly accepting gifts from ad agencies and maintaining a personal relationship with a subordinate, according to published reports. Roehm has denied the allegations.

  • Wal-Mart to Search Again for New Ad Agency: Reports

    BENTVONVILLE, Ark. -- Now that its head of marketing communications is leaving the company, Wal-Mart Stores, Inc. is reportedly reopening a search for an advertising agency of record.

  • VNU Rolling Out In-store Measurement Service

    NEW YORK -- VNU, the parent company of Progressive Grocer here, has joined forces with the In-Store Marketing Institute to develop a measurement service for tracking and evaluating the effectiveness of consumer promotions in the store

  • VNU Rolling Out In-store Measurement Service

    NEW YORK -- VNU, the parent company of Progressive Grocer here, has joined forces with the In-Store Marketing Institute to develop a measurement service for tracking and evaluating the effectiveness of consumer promotions in the store

  • Kroger Posts Strong Q3, Ups '06 Expectations

    CINCINNATI - Kroger's fiscal 2006 is shaping up to be a banner year. The chain here said yesterday its third quarter sales increased 4.8 percent to $14.7 billion, contributing to a 15.8 percent year-to-date revenue gain and same-store sales gains of 5 percent with fuel and 5.3 percent without.

  • Wal-Mart's Advertising Chief Steps Down

    BENTONVILLE, Ark. - Wal-Mart Stores, Inc.'s head of marketing communications has left the company, after spearheading the chain's recent switch to a new advertising agency.
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