New Book on Wal-Mart's Secrets Published
INGOMAR, Pa. -- Michael Bergdahl, a full-time motivational speaker and writer based here, has published "The 10 Rules of Sam Walton," (Wiley, May 2006), his second book to reveal the secrets behind Wal-Mart's success and show readers how they might emulate some of the Bentonville, Ark.-based retail behemoth's most effective entrepreneurial strategies. His previous book, published in 2004, "What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World," details his experiences working for the world's largest retailer.