Wal-Mart Signs New Ad Muscle to Bolster Low Price Image
BENTONVILLE, Ark. - Wal-Mart Stores, Inc. has given over its advertising and media account to Interpublic Group's DraftFCBand and Aegis Group's Carat USA, respectively, the retailer said yesterday. The agencies will be charged with reestablishing Wal-Mart's primacy as a price leader, and at the same time broadening its appeal.