Wal-Mart Holds 3rd Annual Wal-Mart TV Promotion
BENTONVILLE, Ark. -- Leave it to Wal-Mart to have its own TV special just to teach advertisers how to spend money with it. Wal-Mart Stores will host the Wal-Mart TV 2006 Upfront presentation September 21, at its headquarters here. The retailer said that during the program, management from Wal-Mart, walmart.com, and industry experts will look at how an integrated communications program can enhance the brand building strategy of leading and emerging advertisers in today's retail and advertising landscape.