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FSI Coupons Deliver 257 Billion Consumer Offers in '07
MINNEAPOLIS -- More than 197 billion pages containing 257 billion consumer offers were delivered through Free Standing Insert (FSI) coupons in Sunday newspapers during 2007, according to the Marx Promotion Intelligence 2007 FSI Distribution Trends Report, released yesterday by Marx Promotion Intelligence here. These FSI coupons represented more than $320 billion in consumer incentives.