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TV and Distribution Critical to CPG Brands' Long-term Health: Study
CAMDEN, N.J. -- Campbell Soup Co., based here, yesterday detailed its entry strategy and product plans for Russia and China, the world's two largest soup consumption markets.CHICAGO - TV advertising and distribution are key drivers of a brand's ability to maintain long-term growth, with TV being the largest driver, according to a new study conducted for Information Resources, Inc. here.