Manischewitz Foods Courts Broader Consumer Base With New Items
SECAUCUS, N.J. -- In a bid to attract shoppers beyond its core market, Manischewitz Foods, owned by R.A.B Food Groups, LLC here, is branching out into new product lines: Louisville, Ky,-based IMC Licensing, a full-service licensing agency specializing in consumer product brands, said yesterday it has negotiated multiple new licensing agreements to develop a range of premium-quality kosher foods for the well-known brand.