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Grocers to Discuss Private Label Growth at Packaging Trade Show
Representatives from the Great Atlantic & Pacific Tea Co. (A&P), Supervalu, and Fresh & Easy will talk about the burgeoning growth of private label in the supermarket sector at Pack Expo, a trade show sponsored and produced by The Packaging Machinery Manufacturers Institute (PMMI) and scheduled this year for Oct. 5 to Oct. 7 at the Las Vegas Convention Center. -
Web, TV Advertising Even in Growing CPG Retail Sales
Early results of studies conducted by comScore, Inc., in partnership with Cincinnati-based dunnhumbyUSA, on the effectiveness of online advertising in building retail sales of consumer packaged goods brands show that the Internet can be as effective an advertising medium as TV advertising.