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Blueberry Campaign Stresses Premium Branding
The Wild Blueberry Association of North America has a new premium positioned brand identity. The initiative, part of an ingredient marketing campaign launched last month at the Institute of Food Technologist’s (IFT) Annual Conference in Anaheim, Calif., features an updated logo with the words “Antioxidant Rich Wild Blueberries: Premium by Nature,” in addition to trade advertising, trade show promotion, Web site marketing and public relations. -
Fresh Grocer Hosts Free Health Fair
At a recent health fair held in its parking lot at 56th & Chestnut St. in Philadelphia, The Fresh Grocer offered DJ entertainment, line dancing led by the West Philadelphia YMCA, face painting, health screenings by Health Partners and American Diabetes Association, free healthy snacks and an appearance by the Philadelphia Zoo on Wheels.