Nonfoods

Simply Organic, the Norway, Iowa-based purveyor of all things organic, has bowed a new line of mix-and-serve dip products.

As a way to help its shoppers go green on Earth Day (April 22) and all year round, Giant Food, LLC is joining up with General Mills to encourage the use of environmentally friendly reusable bags.

The recession and related consumer financial concerns are driving dramatic change in shopping and eating behavior, Retail Forward reports.

The FRS Co. has kicked off a new campaign touting the endurance-boosting properties of its “healthy alternative” to traditional energy drinks, FRS, Brandweek reported. The $30 million-plus effort is also backed by endorsements from famous athletes, including Lance Armstrong, who sits on the brand's board of directors.

Two years after the launch of its Meijer Organics line of products, the Midwest supercenter pioneer is unveiling another health-focused brand that is artificial ingredient- and additive-free.

Lancaster, Penn. -- The last time Ahold-owned grocery chain Giant Carlisle launched a new concept the resulting store was akin to a small city in scope—expanded departments and services that included everything from dry cleaning to babysitting. This time around, Giant downsized its box.

Beginning today, Weis Markets, Inc. is extending its 90-day price freeze on 3,000 of its staple items through July 15.

As shoppers remain reluctant to open their wallets, stores are still scrambling to adjust advertising and marketing strategies to play up the value aspects of what they sell.