Nonfoods

From Skinny Cow to single-source gourmet chocolate, the ice cream and frozen novelty industry is mixing it up to satisfy contradictory consumer desires.

From Skinny Cow to single-source gourmet chocolate, the ice cream and frozen novelty industry is mixing it up to satisfy contradictory consumer desires.

WASHINGTON, D.C. -- Consumer packaged goods companies are expected to adjust their marketing mix to invest more heavily in shopper marketing strategies, according to "Shopper Marketing: Capturing a Shopper's Mind, Heart, and Wallet" a new study from GMA here and Deloitte Consulting, LLP.

This holiday season, grocers ought to spice things up with new promotions and merchandising ideas.

Ukrop's Roanoke, Va. entry proves that independents can still successfully embark on new territory.

WASHINGTON, D.C. -- Consumer packaged goods companies are expected to adjust their marketing mix to invest more heavily in shopper marketing strategies, according to "Shopper Marketing: Capturing a Shopper's Mind, Heart, and Wallet" a new study from GMA here and Deloitte Consulting, LLP.

CHICAGO -- The Nielsen Co. and the In-Store Marketing Institute, in collaboration with the P.R.I.S.M. Consortium of leading retailers, manufacturers and media agencies, have reached substantial progress in a breakthrough project that will make stores a measurable marketing medium.

BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. yesterday said it had entered phase two of its $4 prescription program, with changes aimed at helping more consumers deal with health care costs.