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FSI Coupons' Average Face Value Increased in First Half of '07: Report
NEW YORK -- The average face value (AFV) for free standing insert (FSI) coupons increased 4.3 percent to $1.23 in the first six months of 2007 to become the highest half year increase on record, according to a mid-year trends report released yesterday by Marx Promotion Intelligence, a division of TNS Media Intelligence.