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Calif. Leafy Green Marketing Pact 'Opening Salvo' in Foodborne Illness Fight
IRVINE, Calif. -- Western Growers Association based here delivered on a promise to plant the seeds of change with a proposed California State Leafy Greens Marketing Agreement that would establish an inspection program to bolster safety standards for the handling of fresh spinach and other greens. -
Super Bowl-related Spending Projected to Increase This Year: RAMA Survey
WASHINGTON -- Supermarkets may score a touchdown in Super Bowl-related sales this year. Consumers plan on spending an average of $56.04 on Super Bowl-related merchandise this year, up from last year's $36.78, according to the Retail Advertising and Marketing Association's (RAMA) 2007 Super Bowl Consumer Intentions and Actions Survey. Total spending for the Feb. 4 Super Bowl is expected to reach $8.7 billion.