Nonfoods

WILLIAMSVILLE, N.Y. -- C-store operator Wilson Farms, Inc. here has added three executives to management, including two grocery industry veterans tapped from former parent company Tops Markets.

DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage based here is celebrating "The Joy of Eating" with a multi-media advertising campaign introduced this week. The effort marks the first time the company has advertised its signature Sara Lee brand of breads, deli meats, cheeses and desserts under one comprehensive platform.

WILLIAMSVILLE, N.Y. -- C-store operator Wilson Farms, Inc. here has added three executives to management, including two grocery industry veterans tapped from former parent company Tops Markets.

DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage based here is celebrating "The Joy of Eating" with a multi-media advertising campaign introduced this week. The effort marks the first time the company has advertised its signature Sara Lee brand of breads, deli meats, cheeses and desserts under one comprehensive platform.

NEW YORK -- In a development that likely will give packaged goods marketers little comfort, a new report says that consumers are warming to Wal-Mart's private label brands.

LEEDS, England -- Major U.K. supermarket operator ASDA will sponsor the Best Packaging Design category, one of 12 categories in which the 2006 Green Awards gives awards. According to the producers of the awards, Satellite Marketing Communications, ASDA's sponsorship will serve to lend the awards even wider appeal allow them to be taken more seriously.

CINCINNATI -- Kroger here has launched a new Web site that invites shoppers to access a variety of information on all the produce that it offers.

PHOENIX -- Sprouts Farmers Market, a farmers' market-style grocer based here, plans to open up to 30 stores in the Dallas-Fort Worth area, according to published reports. No time frame was mentioned.