Hispanic Private Label on Rise, Say Experts at Expo Comida Latina
NEW YORK -- Although many research studies have documented that Hispanic consumers are more brand loyal than the general population, that doesn't mean that they cannot be lured by a well-planned store label program. That was the message of Ana Lilienfeld, senior director of strategy, and Albert Greenwood, business development manager, for Daymon Worldwide, a private label super-broker, during a session held yesterday here at the Expo Comida Latina trade show.