Sara Lee Rolls Out Bread That's a White/Whole Grain Blend
CHICAGO -- In the same month that Interstate Bakeries Corp.'s Wonder brand has launched its White Bread Fans 100% Whole Grain bread, Sara Lee, based here, yesterday introduced nationwide a similar concept: Soft & Smooth Made With Whole Grain White Bread -- a product that the company describes as looking, smelling, and feeling like white bread, but providing a "good source of whole grains." The idea behind both new breads is to allow consumers who love white bread, particularly kids, to receive the health benefits of whole grains.