Pharmacy

The recent winner of a 2009 Beverage Innovation award in the category of Best Labeling or Decorative Finish at the Drinktec trade show in Munich, Germany, Borojo Organic Energy Drink is naturally high in the vitamins, minerals, and essential amino acids found in the rainforest superfruit borojo, according to the Boca Raton, Fla.-based producer, Borojo Beverages, LLC.

Market research firms Packaged Facts and The Hartman Group have teamed up to publish a series of reports tracking current consumer attitudes and shopping behaviors in relation to “sustainable” consumer packaged goods.

A great example of how Guayaki is driving yerba mate into the mainstream via new packages and formats is the Sebastopol, Calif.-based company’s ready-to-drink Lemon Elation Yerba Mate.

Supraliminal Labs Red Stuff Energy with LuraLean is a hybrid sports drink combining energy, appetite control, calorie burners and 100 percent natural GRAS (generally recognized as safe) fiber under the emerging segment of weight management nutritional supplements, according to the manufacturer, Tomball, Texas-based Funktional Beverages, Inc.

The only relaxation beverage with a formulation for daytime use that doesn’t contain melatonin, which can cause sleepiness, Tranquila shots from New York-based Vitila Brands, LLC offer a quick, effective way to refresh body and mind.

At a time when the food industry is awash in programs aimed at helping shoppers make healthier choices at the shelf, including such well-publicized initiatives as Hannaford’s Guiding Stars, Supervalu’s NutritionIQ, Topco’s NuVal and the just launched – and already controversial – Smart Choices, developed with the input of a coalition of consumer packaged goods companies including Kraft and Kellogg, it would seem that there wouldn’t be room for yet another system.

The newest member of the Odwalla Superfood Smoothie line is Pink Poetry, which contains plum, dark sweet cherry, guava and other juices, along with hibiscus, cranberry, and green tea extracts.

Despite ongoing media coverage about the unhealthy aspects of energy drinks, newer energy drinks aren’t any healthier than the older ones, according to Mintel Global New Products Database (GNPD), which reveals the latest energy drink launches aren’t getting any healthier.