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CENTER STORE PROMOTIONS: Coca-Cola, Kimberly-Clark Court Hispanics
Coca-Cola, the No. 1 sparkling beverage brand among Hispanic Americans, is reaching out to that crucial demographic with “Destapa La Felicidad,” the Latino adaptation of “Open Happiness,” the global integrated marketing campaign it rolled out in January. -
Study Shows That Despite Recession, Consumer 'Hold-Outs' Struggle To Have It All
Americans' financial security has been shaken, yet they are divided in their willingness to make spending cuts. While nearly half (49 percent) of all adults are not ready to compromise their standard of living, the other half see little choice, according to a new study by Multi-sponsor Surveys.