-
Rite Aid, Shaw's and Snyder/Drug Emporium Sign On with ACNielsen
LOS ANGELES - ACNielsen U.S. today announced that its Web-based category management intelligence system, Category Business Planner (CBP), has been adopted by three additional leading retailers: Rite Aid, Shaw's Supermarkets, and Snyder/Drug Emporium. -
ACNielsen Research Identifies Need for Consumer Education on Organics
LOS ANGELES - New research by ACNielsen U.S., an operating unit of ACNielsen, a VNU Company, shows that organic food shoppers are extremely loyal to the category, while non-buyers have virtually no interest in organic products. Both groups likely need more education on the topic.