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FSI BOGO Promotions Up 48 Percent in '05: Report
MINNEAPOLIS -- 'Buy One Get One Free' (BOGO) Free Standing Insert (FSI) promotions increased 48 percent over 2005, according to a new report released yesterday by Marx Promotion Intelligence/TNS Media Intelligence here. The total BOGO coupons circulated increased 3 billion to 9.4 billion.