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ACNielsen Signs Stater Bros. Markets To Information-Sharing Agreement
SCHAUMBURG, IL -- ACNielsen U.S., an operating unit of ACNielsen, a VNU business, today announced that it has signed Stater Bros. Markets to an information-sharing agreement. Sales data from the 156-store southern California supermarket chain will enhance the coverage of ACNielsen's Scantrack retail measurement service, and retailer-specific insights from Stater Bros. will be available to manufacturer partners of the chain via ACNielsen's Account Level Services. The agreement makes ACNielsen Stater Bros.' preferred provider of syndicated sales information and merchandising software.