CAB Honors Price Chopper, Reasor’s, Other Retailers For Outstanding Efforts
Schenectady, N.Y.-based Price Chopper's overall excellence with brand messaging, special selling events and in-store activities, among others, enable the regional retailer to obtain Retail Marketer of the Year honors from Certified Angus Beef LLC. Training programs reached staff from front-end managers to meat department personnel; a three-month meat manager promotion focused on sales, freshness and customer service. With these efforts, Price Chopper also achieved the Top Sales Volume Increase award, boasting a fifth consecutive year of double-digit growth. This 15-year partner was the No. 2 Top Sales Volume Large Chain Retailer (for chains with more than 50 stores).