How Manufacturers Can Innovate Cost Savings
As consumers continue to tighten their wallets, product manufacturers are feeling the pinch. Add higher costs for health care, energy and raw materials to the equation, and many manufacturers are forced to cut costs to maintain sales and profitability. But if there is one overarching message for manufacturers, it’s this: do not pull back on innovation or marketing support. Nielsen research reveals that brands that continued to invest in these areas during a downturn performed significantly better than their peers once recovery takes hold.