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Nielsen to Speak on Consumer Communication Via New Media at FMI Future Connect
The Nielsen Company’s Todd Hale, SVP, consumer shopper insights, and George Wishart, global managing director, will present research on how to reach consumers through social media at the Food Marketing Institute’s (FMI) upcoming Future Connect conference, which will take place May 4 to May 6 in Dallas. -
IRI Launches New Apps at CPG/Retail Conference
Information Resources, Inc. (IRI) has unveiled a host of new market research tools aimed at helping retailers and CPG companies to better connect with their consumers, develop deeper insights into shopper behaviors and more effectively drive customer relationship marketing programs during its recent event, “Summit 2009: Reinventing CPG and Retail Conference,” held at the Wynn Las Vegas this week.