Trading Partners

Willard Bishop, the Dr Pepper Snapple Group and Modiv Media will measure the effectiveness of highly targeted promotional messages and offers delivered by Modiv Shopper and DeliVision.

A new report finds the U.S. fresh produce and floral industry accounting for more than $275 billion in direct economic output, and offers critical insights on the previously little-studied produce industry.

Additionally, the poll from GfK Custom Research revealed that 59 percent of shoppers now shop somewhere other than at a traditional supermarket.

The nation's capital becomes the latest to mull such a measure.

The seasoned executive's career spans over three decades.

Social networking is now reaching beyond the marketing department into the business as a whole. IBM last month unveiled plans to help businesses build a smarter work force by providing software services to help people work together across the enterprise, on the move and via the Web.

The power of social media was demonstrated earlier this month when the Department of Health and Human Services, the Centers for Disease Control and Prevention and the Food and Drug Administration employed the Internet to spread important information about the recall of certain peanut butter and peanut-containing products that are associated with the recent Salmonella Typhimurium outbreaks.

Suppliers have also joined the social networking game, developing communities to engage consumers with educational and entertaining activities centered on product categories.