Hannaford Deems Year-old 'Guiding Stars' a Success So Far
SCARBOROUGH, Maine -- Consumers are increasingly choosing foods that offer more nutrition for the calories than those foods that don't in many departments of Hannaford Supermarkets here, which asserts that in some cases better-for-you items are being chosen three or four times more than their conventional counterparts. The grocer released this information yesterday as part of its findings since last year's launch of "Guiding Stars," a storewide system with the aim of helping Hannaford shoppers make more informed nutritional choices.