Trading Partners

BATTLE CREEK, Mich. -- Don't be surprised if you see Tony the Tiger sporting a sweat suit. Major cereal and convenience foods producer Kellogg Co. here said yesterday it is undertaking two major initiatives to further meet consumers' health and nutrition needs. The supplier will begin adjusting what and how it markets to children under age 12, and will introduce new front-of-pack nutrition labeling to the North American market that's already been well received in Europe and Australia.

SHERMAN OAKS, Calif. -- Sunkist Growers based here is joining forces with Fullerton, Calif.-based Albertsons in support of the supplier's Take a Stand national cause-marketing campaign.

BATTLE CREEK, Mich. -- Don't be surprised if you see Tony the Tiger sporting a sweat suit. Major cereal and convenience foods producer Kellogg Co. here said yesterday it is undertaking two major initiatives to further meet consumers' health and nutrition needs. The supplier will begin adjusting what and how it markets to children under age 12, and will introduce new front-of-pack nutrition labeling to the North American market that's already been well received in Europe and Australia.

LIVONIA, Mich. -- Retailers that use frequent shopper card (FSC) data to target direct mail programs see a 25.9 percent average increase in incremental sales, according to a new benchmarking study by loyalty automation solutions vendor Valassis.

NEW YORK -- The Colgate-Palmolive Co. warned yesterday that counterfeit toothpaste falsely packaged as "Colgate" has been found in several dollar-type discount stores in four states: New York, New Jersey, Pennsylvania, and Maryland.

BATTLE CREEK, Mich. -- Don't be surprised if you see Tony the Tiger sporting a sweat suit. Major cereal and convenience foods producer Kellogg Co. here said yesterday it is undertaking two major initiatives to further meet consumers' health and nutrition needs. The supplier will begin adjusting what and how it markets to children under age 12, and will introduce new front-of-pack nutrition labeling to the North American market that's already been well received in Europe and Australia.

MENOMONEE FALLS, WI - Foodservice equipment provider Alto-Shaam here said it promoted Jack Scott and Todd Griffith have been promoted to the positions of v.p., sales and marketing. Both executives will assume joint responsibility for the direction, growth, and development of Alto-Shaam's domestic business portfolio, in addition to the company's strategic planning and marketing initiatives.

OTTAWA, Ont. -- Farm Boy, Inc. said its new store here, its tenth in 25 years of business, features the retailer's newest full-service department, Chef Prepared, in which in-store chefs create restaurant-quality food that is affordably priced.