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Retailer Brands Sources of Innovative Products: Research
NEW YORK -- Consumers are increasingly looking to retailers' private label brands to fill their needs for new products, as in the case of the Simply Enjoy line of gourmet foods rolling out to Ahold banners Stop & Shop, Giant-Carlisle, and Giant-Landover, according to research commissioned by the Private Label Manufacturers Association (PLMA) here. -
MobileLime/Cuesol Rebranded to Modiv Media
BOSTON - Mobile device marketing solution provider MobileLime, and in-store media provider Cuesol, recently bought by MobileLime, yesterday were rebranded Modiv Media to better reflect the combined offerings developed to deliver targeted and relevant marketing to shoppers at their moment of decision, both in and away from the store.