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USDA/ERS Article Questions Benefits of COOL to Consumers
WASHINGTON, D.C. - Because food manufacturers infrequently label food as "Made in the USA," the absence of such voluntary labeling suggests that suppliers believe either consumers do not care where their food comes from or prefer the imported product, according to Barry Krissoff and Fred Kuchler, who authored "Mandatory Country-of-Origin Labeling - Will It Benefit Consumers?" in the May 2007 Amber Waves, published by USDA's Economic Research Service.