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Shopper Insights Key Building Blocks for Collaboration: Conference
CHICAGO, IL -- A better understanding of the shopper is critical to the future business success of retailers and manufacturers, according to results of a study presented by Gunnard Johnson, v.p. and managing director, Shopper Insights, TNS and Bill Bishop, founder of Willard Bishop Consulting, at the 6th Annual Shopper Insights in Action Conference held here.