Carly Fink is a leading expert in brand strategy, consumer behavior, and market research with more than 20 years of experience. She is the president and founder of Provoke Insights, a full-service market research firm specializing in branding, advertising and content marketing. With offices in New York and Ridgewood, N.J., Provoke Insights has been tracking the grocery category for 10 waves of research, uncovering how shopper behavior and attitudes have evolved over time. Carly also teaches branding, marketing and market research at Baruch College’s MBA program and has lectured at NYU and Boston University. She holds advanced degrees from Boston University and Baruch College and can be reached at [email protected].
