Account-Specific

Shoppers in Binghamton, Endicott and Owego, N.Y. are now able to receive discounted gas with food purchases.

Local Supervalu indies get into the gift card, double-fuel discount game with a limited time promotion to rival that of the region's longtime market leader.

A-B wants the subsidiary, called 9th Street Beverages, to reach consumers of energy drinks, high-end waters, and specialty beverages.

By expanding the successful center store promotion to the in-store bakery, retailers can create a total store event around Box Tops promo.

The campaign extends the trade group's mandate to set the record straight.

For two weeks Meijer shoppers who buy any two magazines will receive $2 off their next store purchase.

The firm will take on the grocer's estimated $15-20 million budget.

OgilvyAction conducted over 14,000 shopper interviews in 700 retail outlets spanning five retail channels and six product categories in 24 markets worldwide.