Account-Specific

CHARLOTTE, N.C. -- Several supermarket operators in the Charlotte, N.C. area are gearing up this week for a special NASCAR promotion tied to Homestyle Chili produced by Knoxville, Tenn.-based Bush Brothers.

CHARLOTTE, N.C. -- Several supermarket operators in the Charlotte, N.C. area are gearing up this week for a special NASCAR promotion tied to Homestyle Chili produced by Knoxville, Tenn.-based Bush Brothers.

CINCINNATI -- In an apparent counterpunch aimed at Giant Eagle, The Kroger Co. here hosted a fuel-based incentive promotion over the weekend in the Columbus, Ohio market that rewarded customers with $5, $10, or $15 worth of free gas when they spent at least $60, $100, or $160, respectively, in a single transaction.

CINCINNATI -- In an apparent counterpunch aimed at Giant Eagle, The Kroger Co. here hosted a fuel-based incentive promotion over the weekend in the Columbus, Ohio market that rewarded customers with $5, $10, or $15 worth of free gas when they spent at least $60, $100, or $160, respectively, in a single transaction.

NEW YORK, N.Y. -- Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Internet survey by Nielsen based here.

WASHINGTON, D.C. -- Consumer packaged goods companies are expected to adjust their marketing mix to invest more heavily in shopper marketing strategies, according to "Shopper Marketing: Capturing a Shopper's Mind, Heart, and Wallet" a new study from GMA here and Deloitte Consulting, LLP.

WILTON, Conn. -- When it comes to trade-spending practices, it seems vendors are from Venus and retailers are from Mars, and that leaves consumers nowhere, according to new research from Cannondale Associates, Inc. here.

PITTSBURGH -- On the heels of last week's news that it was discontinuing the redemption of manufacturer double coupons in the Cleveland and Akron markets, Giant Eagle here said it is also cutting back on redeeming the value of double coupons in the Pittsburgh, New Castle, and Youngstown, Ohio markets in favor of promoting other incentives to attract consumers to its stores.